Skip to content
  1. Fast EU Delivery from Our Netherlands Warehouse
  2. 15% Off Your First Order – Code FLAVOR15

Authentic American BBQ


Crafted by real pitmasters and delivered across Europe

From Local Kitchen to Global BBQ Brand

Croix Valley was built by real pitmasters with a passion for bold flavor and live-fire cooking. What began as a signature sauce served in a family restaurant grew into a full line of sauces, rubs, and seasonings trusted by chefs, grillers, and BBQ teams around the world.

Today, our products deliver consistent, award-winning results in both backyard kitchens and professional competitions.

Built Through Real-World Experience

From early days in a small production space, Croix Valley products quickly gained recognition for their flavor and consistency. As demand grew, our products expanded beyond local markets into kitchens, restaurants, and specialty stores around the world.

Today, Croix Valley is trusted across Europe and beyond by customers who value quality, reliability, and bold flavor.

Proven in Competition

Croix Valley products have been tested at the highest levels of competitive cooking, helping chefs, grillers, and pitmasters achieve championship results in BBQ, steak, and culinary competitions throughout the globe.

This is not theory or marketing. It is performance-proven in real competition.

Now Available Across Europe

To better serve our European customers, Croix Valley products are shipped directly from our EU warehouse in the Netherlands. This ensures faster delivery, no customs delays, and a seamless buying experience across Europe.

Damon Holter - Founder

Damon Holter built Croix Valley from a passion for bold flavor and live-fire cooking. After years in the restaurant industry, he turned a signature sauce into what is now an internationally recognized brand.

As a competitor and pitmaster, Damon has tested his products where it matters most, on the grill and in competition, earning championship results across barbecue, steak, and chili events.

His focus has always been simple. Create products that deliver real flavor, real consistency, and real results.

Lu Holter - Co-Founder

Lu Holter helped grow Croix Valley into a global brand, bringing leadership, vision, and a passion for great food.

As a competitive cook, she has earned recognition in major food competitions and played a key role in expanding the brand internationally.

Her approach is hands-on and focused on quality, ensuring every product meets the standard Croix Valley is known for.

Real people. Real flavor. No shortcuts.